Produced beginning in 1929, many consider the NEW to be Gillette's best balance between a close, efficient shave and a smooth, comfortable one. While the US-made "long comb" and "short comb" are the two most common varieties of NEW, there are actually several other variants, most made in England. While the common US models were produced through the 1930s, the British NEWs continued to be produced into the 1940s. They are less commonly seen here in the US, and many consider them superior shavers. While the Raised Flat Bottom is the most sought after of these rarer variants, the Flat Bottom has its fans as well. (These names refer to what the bottom of the baseplate looks like.)
This Flat Bottom NEW, part of a British Service Set, is in very nice shape, with a mirror finish on the top cap. I believe the head is rhodium plated-- it does not appear to be nickel and as far as I know chrome was not used by Gillette at this time. It was likely produced in the 1930s or 1940s. The case is quite worn, but is still intact and functional.